extensive advertising

Werbekampagne f V&M advertising campaign Werbekampagne
[advertising (marketing, sales, publicity, media)] campaign, publicity stunt (effort), drive, canvass, tryout (US);
• auf Neuerungen abgestellte Werbekampagne innovative advertising campaign;
• über Rundfunksender ausgestrahlte Werbekampagne broadcast media campaign;
• wöchentlich durchgeführte Werbekampagne (Binnenhandel) weekly promotions;
• langfristig geplante Werbekampagne preplanned advertising [campaign];
• gegenwärtig laufende Werbekampagne current advertising;
• umfangreiche Werbekampagne in Frauenzeitschriften extensive recruitment campaign in women’s magazines;
• große Werbekampagne und Informationskampagne broad explanatory publicity campaign;
• Werbekampagne mit beigefügtem Kupon coupon scheme;
• bei einer Werbekampagne Rabattsätze ausnutzen to buy advertising at a discount.

ˈlɪtərɪtʃə сущ.
1) редк. образованность
2) литература;
совокупность книг по данному предмету;
печатный материал to produce (a) literature ≈ писать( о писателе) a body of literature ≈ объем, количество литературных произведений belletristic literature ≈ художественная литература classical literature ≈ классическая литература contemporary literature ≈ современная литература extensive literature ≈ большое количество литературы (по какому-л. вопросу) modern literature ≈ современная литература professional literature ≈ профессиональная литература voluminous literature ≈ объемное произведение
3) литературная деятельность литература, особ. художественная литература - English * of the XIX century английская (художественная) литература XIX века литература, печатные труды( в какой-л. области) - philological * филологическая литература - travel * путешествия, литература путешествий - grey * "серая" /внеиздательская/ литература - white * "белая" /издательская/ литература (разговорное) литература, печатные материалы( листовки, брошюры, буклеты и т. п.) музыкальная литература литературная деятельность, профессия - to be engaged in * заниматься литературным трудом;
быть литератором - to devote oneself to * посвятить себя литературе, заняться литературой - * was represented at the conference by young poets литература была представлена на конференции молодыми поэтами литература (учебный предмет) - to teach * преподавать литературу, быть учителем /преподавателем/ литературы (редкое) общая образованность, особ. культура речи advertising ~ рекламные издания advertising ~ рекламные проспекты literature литература newer ~ новейшая, современная литература promotional ~ рекламная литература promotional ~ рекламные издания sales ~ коммерческая литература sales ~ рекламная литература

umfangreich adj GEN, WIWI comprehensive, large-scale umfangreich
ample, voluminous, large[-scale], bulky, (geräumig) extensive, spacious;
• umfangreiche Aufträge heavy orders;
• über umfangreiche Mittel verfügen to have ample means at one’s disposal;
• umfangreiche Reparaturen extensive repairs;
• umfangreiches Sortiment führen to deal in a variety of goods;
• umfangreiche Vorkehrungen ample precautions;
• umfangreiches Warenangebot wide range of items;
• umfangreiche Werbung substantial advertising.

['kʌvərɪdZ]

Ex: At an earlier stage, the Library of Congress had decided to retain certain pre-AACR headings, in order to avoid the expense of extensive recataloguing.

Ex: Whereas this proportion is dwindling as a percentage of the total budget, agricultural spending continues to rise in real terms.

Ex: Educative work must continue to be publicised and libraries must make greater outlays of funds and staff.

* ahorro de gastos = savings in costs.

* central de gastos = budget fund, budget head, budget heading.

* compras fuera de acuerdos con proveedores = maverick spending.

* con cierto gasto = at some expense.

* congelar los gastos = freeze + expenditure.

* contener los gastos = contain + costs.

* controlar los gastos = control + costs, contain + costs.

* con un gasto mínimo = at minimal expense.

* con unos gastos menores = at a reduced expense.

* correr con los gastos = bear + the cost(s), bear + the cost(s), pick up + the tab, pay + the piper.

* corriendo con los gastos = at + Posesivo + own expense.

* costear los gastos de Algo = pay + Posesivo + way.

* cubrir gastos = allow for + costs, cover + costs.

* dieta para gastos de manutención = per diem food allowance, per diem, expense allowance.

* dinero de sobra para otros gastos = disposable income.

* dinero para gastos = per diem allowance.

* dinero para gastos imprevistos = cash float, petty cash.

* dinero para gastos iniciales = seeding money, seed money.

* dinero para gastos personales = pocket change, pocket money.

* dinero para pequeños gastos = out of pocket allowance.

* exceso de gastos = overrun [over-run], cost overrun.

* fondo para gastos de funcionamiento = operating funds.

* frenar el gasto público = curb + public spending.

* gasto adicional = hidden extra.

* gasto considerable = considerable expense.

* gasto de dinero = expenditure of money.

* gasto deducible = tax deduction, income-tax deduction.

* gasto de empresa = business expense.

* gasto de gestión = administration fee.

* gasto descontrolado = runaway spending.

* gasto desgravable = tax deduction.

* gasto en comida = food bill.

* gasto excesivo = overspending, overexpenditure.

* gasto innecesario de = drain on.

* gasto militar = military expenditure.

* gasto público = public expenditure, government spending, government expenditure.

* gastos = expenditure, outgoings.

* gastos adicionales = overhead.

* gastos + correr a cuenta de = bear + the cost(s).

* gastos de alojamiento = lodging expenses, lodging costs.

* gastos de avión = airfare [air fare].

* gastos de calefacción = heating costs.

* gastos de cancelación = cancellation fees.

* gastos de capital = capital costs, capital investment, capital expenditure.

* gastos de demora = demurrage.

* gastos de desplazamiento = travel costs, travelling expenses, travel expenses.

* gastos de envío = postage, shipping costs, shipping and handling, shipping charges.

* gastos de estructura = overhead.

* gastos de funcionamiento = operating costs, operating expenditure, operational costs, operating expenses, recurrent expenditure.

* gastos de gestión = handling fee.

* gastos de libros = book expenditure.

* gastos de matrícula = tuition, registration fee(s), tuition fee(s).

* gastos de refrigeración = cooling costs.

* gastos de transporte = freight charges.

* gastos de viaje = travelling expenses, travel expenses.

* gastos directos = direct costs.

* gastos en personal = staff costs.

* gastos en sustitución de material = replacement costs.

* gastos generales = overhead.

* gastos indirectos = overhead, indirect costs.

* gastos que no suponen un gran desembolso de dinero = out-of-pocket costs.

* gastos varios = sundries.

* hacer frente a gastos = meet + expenses.

* hacer frente a un gasto = meet + cost.

* incurrir en gastos = incur + costs, incur + charges, incur + expense, undertake + expenditure.

* no escatimar gastos = go to + town on, lash out (on).

* no reparar en gastos = go to + town on, lash out (on).

* pagarse + Posesivo + propios gastos = pay + Posesivo + own way.

* para cubrir gastos = on a cost-recovery basis.

* partición de gastos = cost sharing [cost-sharing].

* partida para gastos de funcionamiento = operating budget, operating funds.

* presupuesto para gastos de funcionamiento = operating budget, operating funds.

* recortar gastos = cut + expenditure, cut + expenses.

* recuperar gastos = recoup + costs, recoup against + costs.

* reducción de gastos = cost cutting, cost saving [cost-saving], cost reduction.

* reducir gastos = cut + costs, cut + spending, make + economies, make + cuts, reduce + costs.

* sin gastos = no cost(s).

* sufragar gastos = meet + expenses, defray + costs.

* sufragar un gasto = meet + cost.

* tasa para cubrir gastos = cost-recovery fee.

* tener gastos = incur + costs.

* tener gastos generales = incur + overheads.

 

Del verbo gastar: ( conjugate gastar)

gasto es:


gastó es:


Multiple Entries:
gastar    
gasto
gastar ( conjugate gastar) verbo transitivo
1 ( consumir)

gasto algo en algo to spend sth on sth

2 (desperdiciar, malgastar) ‹dinero/tiempo/energía› to waste
3 ( desgastar) ‹ropa/zapatos› to wear out;
‹ tacones› to wear down
4 (fam) (llevar, usar) ‹ropa/gafas› to wear;

5 ‹ broma› to play;

gastarse verbo pronominal
1 ( enf) ‹ dinero› to spend
2 [pilas/batería] to run down;

3 [ropa/zapatos] ( desgastarse) to wear out
4 ( enf) (fam) ( tener) to have;

gasto sustantivo masculino
expense;

este mes he tenido muchos gastos this has been an expensive month for me;
el gasto público public expenditure;
gastos de correo postage;
gastos de envío postage and handling (AmE) o (BrE) packing
gastar verbo transitivo
1 (dinero, tiempo) to spend
(gasolina, energía) to consume
2 (desperdiciar) to waste
3 (terminar) to use up
4 (emplear, usar) (ropa, gafas, zapatos) to wear: gasta papel de cartas azul, he uses blue writing paper
5 le gastaron una broma, they played a joke on him
♦ Locuciones: gastarlas, to behave, act: procura no llevarte mal con el jefe, que no sabes como las gasta, tread carefully with the boss until you find out what sort of person she is
gasto sustantivo masculino
1 (cantidad de dinero) expenditure
(más en pl) gastos, expenses: este dinero es para tus gastos, this is your pocket money
comprarle libros es un gasto inútil, it's just not worth buying him books
casi no ganamos para cubrir gastos, we just don't earn enough to cover our expenses
no te preocupes, yo corro con los gastos, don't worry, I'll deal with the bills
gastos fijos, fixed costs
gastos imprevistos, unforeseen expenses
2 (uso, consumo) tenemos mucho gasto de luz, we consume a lot of electricity

' gasto' also found in these entries:
Spanish:
comprobante
- derroche
- desperdicio
- extra
- imprevista
- imprevisto
- papelería
- permitirse
- respetable
- salida
- sangría
- desembolso
- disparatado
- gastar
- insostenible
- moderar
- suprimir
English:
anticipate
- cover
- curtail
- expenditure
- expense
- extravagance
- face
- halve
- meet
- prank
- precedence
- restraint
- winnings
- size
- spending
[dinero gastado] spending; [costo] expense; gastos de aduana customs charges; Fin gasto amortizable capitalized expense; CSur gastos comunes service charge; Com gastos corrientes running costs; Fin gasto deducible tax-deductible expense; Com gastos diversos sundries; [personales] postage and Br packing o US handling; Com gastos de explotación operating costs; Com gastos fijos fixed charges o costs; [en una casa] overheads; Com gastos generales overheads, overhead costs; Fin gastos de gestión handling charges; Fin gastos de tramitación handling charges;

- advertising campaign
- bear campaign
- bull campaign
- canvassing campaign
- combined campaign
- current campaign
- economy campaign
- editorial campaign
- election campaign
- extensive campaign
- international campaign
- joint campaign
- marketing campaign
- press campaign
- press advertising campaign
- promotional campaign
- publicity campaign
- public relations campaign
- sales campaign
- selling campaign
- trade press campaign
- TV campaign
- carry on a campaign
- conduct a campaign
- embark on a campaign
- enter upon a campaign
- launch a campaign
- start a campaign
- support a campaign
- undertake a campaign
- wage a campaign

['præktɪs] - good practice
- group practice
- daily target practice
- teaching practice
- nursing practice
- daily piano practice
- regular practice
- practice ground
- practice lesson
- practice in music
- opportunity for practice in a language
- practice upon a music instrument
- theory and practice
- lack of practice
- without considerable practice
- be out of practice
- have much practice
- make a practice of daily exercise
- need much practice
- improve smth by practice
- relate theory and practice
- teach through practice - honest commercial practice
- entirely new practice
- dishonest practices
- established diplomatic practice
- present-day practice
- law practice
- dental practice
- one's practice
- smb's practice
- established practice
- corrupt practice
- common practice among students
- practice of getting up early
- practice of shaking hands
- bad practice to allow a boy much pocket-money
- practice of advertising
- contrary to modern practice
- series of unfair practices
- example of this principle in practice
- birth control through contraceptive practices
- according to European practice
- in actual practice
- in theory and in practice
- enter into private practice
- begin the practice of dentistry
- defend the practice on the ground that...
- do away with the practice
- forbid a practice
- have a poor practice
- have a large practice
- have an extensive practice
- have practice in dealing with such people
- have practice in cooking this meal
- introduce an entirely new practice
- lack practice
- make it a practice to do smth
- observe the practice
- obtain practice in nursing the sick
- put one's plan into practice
- put a plan in practice
- put a theory into practice
- see how smth works in practice
- set up practice
- settle in the practice of law
- turn to medical practice - magical practices
- black-market practices
- unethical practices
- artful practices
- discreditable practices
- sharp practice
- corrupt practices
- charlatan practices
- practice of trade
- shameful practices of a blackmailer
- open practice of vice
- practice of rising early
- observe the practice of smth
- break smb of some practice
- return to fprmer practices

1. сущ. 2. гл. 3. прил.
* * *
исследования, анализ, изучение (положения компании или отрасли). . . Словарь экономических терминов .

Auslandsinvestitionen
capital invested abroad, foreign investments, investment abroad;
• Auslandsinvestition vornehmen to plough (plow, US) in foreign investments;
• Auslandsinvestitionengesetz Foreign Investment Law;
• Auslandskapital foreign (outside) capital;
• Auslandskapital anziehen to bring foreign capital to a country;
• Auslandskapitalanlagen investments abroad;
• Auslandskartell foreign cartel;
• Auslandskäufe foreign purchasing, (Kriegsmaterial) offshore purchases;
• Auslandskonkurrenz foreign competition, competition from abroad;
• Auslandskonkurrenz eindämmen to curb foreign competition;
• Auslandskontenbereich external accounts area;
• Auslandskonto foreign deposit, (Ausländer) non-resident account (US);
• nicht angegebenes Auslandskonto undeclared foreign bank-account;
• Auslandskontrolle foreign control;
• Auslandskorrespondent (Bank) foreign correspondent (clerk);
• Auslandskorrespondenz foreign correspondence;
• Auslandskredit external (foreign) credit, foreign loan;
• Auslandskredite lending to non-residents (foreigners), foreign borrowing;
• Auslandskunde foreign customer;
• Auslandskundschaft foreign clients;
• Auslandslieferungen export shipments, deliveries overseas;
• Auslandsluftverkehr extra-territorial air traffic;
• Auslandsmarkt export (foreign) market, outlet for export trade;
• vom Auslandsmarkt ausschließen to shut out of the foreign market;
• Auslandsmärkte mit allen Mitteln erschließen to grab markets abroad;
• Auslandsnachfrage external (foreign) demand;
• Auslandsnachrichten foreign news, news from abroad, external communications;
• Auslandsniederlassung overseas branch;
• Auslandsnotierung quotation on a foreign market;
• Auslandsobligation foreign bonds, foreigners (Br.), securities of a foreign government;
• Auslandsofferte foreign offer;
• Auslandspaket foreign parcel;
• Auslandspass passport;
• Auslandspatent foreign patent;
• Auslandspatent anmelden to file an application for a patent abroad;
• Auslandspension foreign pension;
• Auslandsporto, Auslandsposttarif foreign rate (postage), foreign postage rates, overseas postage rates (Br.);
• Auslandspost overseas postage (post) (Br.), overseas mail (Br.), outward (foreign) mail (US);
• Auslandspostanweisung international (foreign) money order, overseas ordinary money order;
• Auslandsposten (dipl.) oversea[s] post (assignment), posting;
• Auslandsposttarif foreign (overseas, Br.) postage, overseas postage rates (Br.);
• Auslandspostverkehr external mail service (US);
• Auslandspräsenz presence abroad;
• Auslandspreis foreign price;
• Auslandspresse foreign press;
• Auslandsprodukt foreign product;
• Auslandsprojekt foreign-aid project (US);
• Auslandsredakteur foreign news editor;
• Auslandsreise foreign voyage (journey, excursion, travel, trip), journey abroad;
• auf eine Auslandsreise geschickt werden to be ordered abroad;
• Auslandsreiseverkehr foreign travel;
• offizielle Auslandsreserven official foreign reserves;
• Auslandsrücklagen offshore reserves;
• Auslandsscheck foreign check (US) (cheque, Br.);
• Auslandsschulden debts abroad, foreign (external) debts;
• Auslandsschuldendienst foreign-debts service;
• Auslandsschuldverschreibungen external bonds;
• Auslandssender foreign station;
• Auslandssendung foreign shipment, (Rundfunk) foreign broadcast;
• Auslandssendungen oversea[s] goods;
• Auslandsspediteur foreign shipper;
• bezahlte Auslandssteuer foreign tax suffered;
• Auslandsstimmen (Zeitung) extract of foreign newspapers;
• Auslandsstipendiat British Council scholar (Br.);
• Auslandsstipendium travelling fellowship;
• Auslandstätigkeit overseas assignment;
• Auslandstelefongespräch external (foreign, long-distance) call, overseas (continental, Br.) call;
• Auslandstelegramm international telegram;
• Auslandstestamentsvollstrecker foreign administrator;
• Auslandstochter[gesellschaft] foreign subsidiary (affiliate), non-resident subsidiary;
• Auslandstournee machen to tour foreign countries;
• Auslandsüberweisung remittance abroad;
• besteuerte Auslandsüberweisung remittance assessed;
• steuerlich den Tatbestand einer Auslandsüberweisung erfüllen to constitute a remittance;
• Auslandsumsatz export (foreign) sales;
• umfangreiche Auslandsumsätze extensive sales overseas;
• Auslandsurlaub foreign vacation;
• Auslandsurteil foreign judgment;
• Auslandsverbindlichkeiten external (foreign) liabilities;
• mindestreservepflichtige Auslandsverbindlichkeiten reserve-carrying foreign liabilities;
• Auslandsverbindungen foreign relations;
• Auslandsverhandlungen overseas negotiations;
• Auslandsverkäufe export (foreign) sales, (Börse) foreign liquidations;
• Auslandsverkehr export (external, foreign) traffic;
• Auslandsvermögen external assets (property), assets held abroad, foreign property (possessions);
• Auslandsverpflichtungen foreign liabilities;
• Auslandsverschuldung foreign debts (indebtedness);
• Auslandsvertreter foreign representative (agent);
• Auslandsvertretung diplomatic representation, (Firma) representation abroad, representative office abroad;
• Auslandsverwendung (dipl.) overseas assignment, posting;
• Auslandsvorhaben foreign-aid project (US);
• Auslandswährung foreign currency;
• Auslandsware foreign goods;
• Auslandswechsel foreign bill [of exchange], bill in foreign currency;
• Auslandswerbung foreign advertising;
• Auslandswert foreign value, (beim Zoll) foreign valuation;
• Auslandswerte (Börse) external assets, foreign stocks, foreign [currency] securities, foreigners;
• Auslandswohnsitz foreign domicile;
• Auslandswohnsitz haben to be resident abroad;
• Auslandszahlung foreign payment;
• Auslandszahlungsverkehr (AZV) foreign payments (transfer), (Bank) cross-border payments [procedure];
• Auslandszufuhr imports;
• Auslandszulage [foreign service] expatriation allowance (US).